Privacy policy
Last updated: Sept 13, 2026
Serova Linea operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, as a customer, with a personalized shopping experience (the "Services"). Serova Linea is powered by Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase, or complete another transaction through the Services, or when you communicate with us. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term "personal information," we mean information that identifies you or can reasonably be linked to you or another person. Personal information does not include data collected anonymously or rendered anonymous in such a way that it cannot identify or reasonably be linked to you. We may collect or process the following categories of personal information, including inferences drawn from such personal information, depending on how you interact with the Services, where you reside, and as permitted or required by applicable law:
Contact details, including name, address, billing address, shipping address, phone number, and email address.
Financial information, including credit card, debit card, and financial account numbers, payment card data, financial account information, transaction details, payment method, payment confirmation, and other payment-related details.
Account information, including username, password, security questions, preferences, and settings.
Transaction information, including items viewed, added to your cart, added to your wishlist, purchased, returned, exchanged, or canceled, as well as past transactions.
Communications with us, including information contained in communications you send to us, for example when you request customer support.
Device information, including information related to your device, browser or network connection, IP address, and other unique identifiers.
Usage information, including information about your interaction with the Services, including how and when you interact with or navigate the Services.
Sources of Personal Information
We may collect personal information from the following sources:
Directly from you, for example when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
Automatically through the Services, including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
From our service providers, for example when we engage them to provide certain technologies and when they collect or process your personal information on our behalf;
From our partners or other third parties.
How We Use Your Personal Information
Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:
Providing, Personalizing, and Improving the Services. We use your personal information to provide you with the Services, including to perform our contract with you, process your payments, fulfill your orders, remember your preferences and items of interest, send you account-related notifications, process purchases, returns, exchanges, or other transactions, create, maintain, and manage your account, arrange shipping, facilitate returns and exchanges, enable you to post reviews, and provide you with a personalized shopping experience, such as by recommending products related to your purchases. This may include using your personal information to further personalize and improve the Services.
Marketing and Advertising. We use your personal information for marketing and promotional purposes, for example to send you marketing communications, advertisements, and promotions via email, text message, or postal mail, as well as to show you online advertisements for products or services on the Services or other websites, including based on items you have previously purchased or added to your cart and other activities performed on the Services.
Security and Fraud Prevention. We use your personal information to authenticate your account, provide you with a secure shopping and payment experience, detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or harmful activities, protect public safety, and ensure the security of our Services. If you choose to use the Services and register an account, you are responsible for protecting your account credentials. We strongly recommend that you do not share your username, password, or any other login information with anyone else.
Communicating with You. We use your personal information to provide customer support, respond to your requests, provide you with effective services, and maintain our business relationship with you.
Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal proceedings, including requests from competent authorities or government entities, participate in civil proceedings, potential or actual litigation, or other legal proceedings, as well as to enforce or investigate possible violations of our terms or policies.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include:
With Shopify, vendors, and other third parties that perform services on our behalf (for example, IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping).
With business and marketing partners to provide marketing services and show you advertisements. For example, we use Shopify to support personalized advertising through third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their respective privacy policies. Depending on where you reside, you may have the right to ask us not to share information about you for the purpose of showing you targeted advertising and conducting marketing activities based on your online activity across different merchants and websites.
When you expressly request or consent to the disclosure of certain information to third parties, for example to ship products or through the use of social media widgets or login integrations.
With our affiliates or otherwise within our corporate group.
In connection with business transactions such as mergers or bankruptcy proceedings, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or third parties.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information relating to your access to and use of the Services in order to provide and improve them. Information you submit through the Services will be transmitted to and shared with Shopify and with third parties that may be located in countries other than the country in which you reside, in order to provide and improve the Services.
In addition, to help protect, develop, and improve our business, we use certain advanced Shopify features that incorporate data and information obtained from your interactions with our store, other merchants, and Shopify. To provide these advanced features, Shopify may use personal information collected in connection with your interactions with our store, other merchants, and Shopify.
In these circumstances, Shopify is responsible for processing your personal information, including handling requests to exercise your rights relating to the use of your personal information for these purposes. For more information about how Shopify uses your personal information and the rights you may have, you can review the Shopify Consumer Privacy Policy. Depending on where you reside, you may also exercise certain rights relating to your personal information through the Shopify Privacy Portal.